Monday, July 12, 2010

Shop Midtown


Shop Midtown
Design by Claire Nelson (2009)

This is a campaign I created for the University Center Cultural Association to promote the independent shops and galleries of Midtown Detroit's North Cass neighborhood. We printed panel cards, ran ads in the Metro Times and set-up a basic online directory at Shop-Midtown.com. We're in our 2nd printing of the panel cards, and I hope to grow the campaign over time. Special thanks to the beautiful Sonya Harrison for being our poster girl.



An Afternoon in Midtown 
Design by Claire Nelson (2009) 

This was a postcard I designed to promote four new independent retailers in Midtown Detroit -- Bureau of Urban Living, City Bird, Leopold's Books and Good Girls Go To Paris Crepes. It helped all of us introduce our businesses and refer customers to each other during the holiday season. The design was inspired by French cafe menus and my favorite cookbook from Balthazar in New York.