Inside Detroit
Design by Claire Nelson (2010)
This was an identity refresh project for my friends at Inside Detroit, an impressive young non-profit that coordinates city tours, outings and orientations. They needed to update their logo and print new brochures, business cards, letterhead, envelopes and folders for their maps & materials, so we collaborated on a new suite of promotional materials. Since they already had some brand recognition with their former logo, we decided to keep their signature skyline as the teeth of a key to "unlock" and explore the city.
Design by Claire Nelson (2010)
This was an identity refresh project for my friends at Inside Detroit, an impressive young non-profit that coordinates city tours, outings and orientations. They needed to update their logo and print new brochures, business cards, letterhead, envelopes and folders for their maps & materials, so we collaborated on a new suite of promotional materials. Since they already had some brand recognition with their former logo, we decided to keep their signature skyline as the teeth of a key to "unlock" and explore the city.
